Our beautiful friends at Psyonix brought the Akimbo squad deep into the world of competitive Rocket League with the task of creating an iconic identity for the umbrella brand for all things Rocket League Esports: leagues, lan events, regions, tournaments, championships, shows, community events, and all other competitive content and coverage.

This posed a unique design problem to solve, since the Esport exists in a different world than the consumer-facing video game, and the "Rocket League Esports" brand was essentially synonymous with the "Rocket League Championship Series".

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A few of the many logo sketches:

To kick off the new season and fresh look with a bang, we were tasked with creating an announcement trailer 🔥

Behold, the logo in all three dimensions, in all its glory, as seen throughout the season in broadcast and on merch 👀

Nate Sjogren / Creative Director, Design Lead

CJ Zilligen / Logo Design Lead

Michael Croxton / 3D Design + Animation

Logo Designers / Ben West, Natty Burmeister, & JP Talty

Natty Burmeister / 2D + 3D Animation

Ben West / 2D Animation

JP Talty / Merch Design

Producer / Nicolas Liberatore